Jaguar: The Cars That Never Fail To Impress

A Jaguar By Any Other Name

Image of Jaguar LogoThe first Jaguar automobile, the SS Jaguar 100, made its first appearance in 1935. It was produced by S.S. Cars Limited, a company formed by Sir William Lyons, also known as “Mr. Jaguar.” In 1945, Sir William Lyons and his shareholders decided to change the company name to Jaguar Cars Limited because the “SS” had a very negative connotation since it was associated with the Nazis.   

From Rags To Riches

Jaguar has evolved into one of the most renowned British automobile manufacturers, even though as a brand, it has had its ups and downs, especially during the 60s and 70s. Currently, the luxury vehicle manufacturer Jaguar Land Rover has its headquarters in Whitley, Coventry, England. Since 2008, it has been owned by the Indian company Tata Motors which purchased it from Ford. During its 18-year ownership, Ford expanded and upgraded its manufacturing facilities. Unfortunately for Ford though, Jaguar was not very profitable. However, Tata Motors has made great efforts in significantly improving the design and quality of Jaguar vehicles and, in essence, restoring the Jaguar brand to its previous glory.  In fact, according to the Globe and Mail’s, May 2018 article “Why Jaguar is finally thriving (and rolling in cash) under Tata”, sales increased 42% globally in 2013. In Canada, sales were up an astonishing 96%. The sales figures for 2017 also showed an increase of 19%, which translates into selling  425,006 vehicles worldwide. The annual profits for Jaguar are currently in the billions.

Jaguar Remains Distinctively British

Jaguar vehicles have always been a breed apart. They are very distinctive automobiles with a uniquely rich British heritage.  Their impressive development started in the 1930s with the SS models, then in the 1950s with the Le Mans-winning D-Type and continued in the 1960s with the iconic E-Type sports car and the luxurious Mark II sedan. More recently,  Jaguar produced the legendary XJ220 in the 90s, once considered the fastest production sports car in the world. During the new millennium, we have been introduced to the F-Type sports car, the XE and XF sedans/coupes, the stylish F-PACE SUV and the I-Pace (the ultimate all-electric performance SUV). The new models are competing successfully with such luxury brands as Mercedes-Benz and Lexus.

Today’s Jaguar

Tata Motors has made sure that Jaguar vehicles are continuing their legacy of stylish designs, British luxury and high performance. Jaguar has succeeded in offering its customers nothing but the best materials and uncompromising style. As a brand, it has reached a new stratosphere of success since its Ford days. Nowadays, the new Jaguar models all receive excellent reviews and frequently compete for the top spot in their respective classes.

Norlang Auto Services All Jaguar Models

At Norlang Auto, we have been repairing and servicing all Jaguar models since 1998. Our technicians have the training and skills to service and repair any Jaguar model that comes through our Langley service doors. Our technical knowledge and well-equipped service centre can deal with any issue for all Jaguar models including the XE, XF, XJ, F-Pace, E-Pace and F-Type.

Lower Mainland’s Jaguar Service Specialists

We are aware that Jaguar customers expect to receive high-quality service with the attention to detail from their automotive service and repair professionals. At Norlang Auto, we can proudly claim that we have been providing exceptionally high-quality services to all our customers. Our well-trained technicians and state of the art auto repair facility ensure that all vehicle receive the attention they need to run like new. What’s more, we have always made certain that our vehicle owners are kept informed and educated about proactively maintaining their vehicles.

Recommended Service Intervals

In order to maintain the performance you expect from your Jaguar, you must service it regularly. By doing so, you will not only ensure that it runs well but it will also help you maintain your vehicle resale value since interested buyers will want to see your Jaguar’s service history.

Your Jaguar’s service interval depends on several factors: (i) the model, (ii) how you drive and (iii) where you drive. Our technicians can recommend the best service schedule specific to you. It should be noted that driving in towns with traffic can put more strain on your vehicle, therefore it is best to service it more frequently. What’s more, older models can require servicing every 10,000 -15,000 kms, while the newer models normally need to be serviced every 30,000 kms or every 24 months.  

However, you also need to keep in mind that there some items, such as brake fluid, that age through time as well as mileage. Consequently, an annual service, regardless of mileage, is important to deal with these and ensure your car is running in top condition.

Why We Are Your Jaguar Dealership Alternative

At Norlang Auto Repair Langley, we have been servicing, repairing and maintaining all Jaguar models for 20 years. As a result, our technicians have become specialists in servicing and repairing your Jaguar. The latest training and best equipment help our technicians provide Jaguar owners with the best repair and maintenance in the Lower Mainland. Moreover, we always offer competitive prices, and our commitment to excellence and our customer loyalty are a testament to our work.

Our concern with providing complete customer satisfaction is reflected in our incredible 2-year, 30,000 km hassle free warranty. We don’t just say that our customers are part of our family, we believe it. Therefore, we make sure that we keep their vehicles running in top condition for as long as possible and always work within their budget.

Our customers are also assured that we use premium auto parts that meet or exceed the OEM parts. We buy the same parts used by Jaguar dealers directly from the manufacturer in order to save you money!

For more information about what Norlang Auto can do for your Jaguar vehicle, you can call us at 604-337-1515 or book an appointment online now.